Brand Guidelines
Resources to represent Marginal Improvements accurately.
Naming
Marginal Improvements is the name of the company. Backstage is the name of the coaching platform we build, so please refer to it as Backstage rather than the Marginal Improvements app. Write both as proper nouns, capitalised, and avoid abbreviating either.
Usage
Give our logo room to breathe. Don't crop it, recolour it, rotate it, or add effects like shadows or outlines. Don't combine it with other logos or graphics, and don't use it in a way that implies a relationship, affiliation, or endorsement we haven't agreed to. These assets are provided so you can refer to Marginal Improvements accurately, not for use in your own product, service, or business name.
If you have questions about a specific use case, get in touch
Wordmark
Our rising sun mark next to the Marginal Improvements name is the preferred lockup wherever space allows.
On light backgrounds.
On dark backgrounds.
Icon
Where space is tight, such as a social avatar or a browser tab, use the rising sun mark on its own.
On light backgrounds.
On dark backgrounds.
Monochrome icon
Where a single colour is required, such as a watermark or a low-contrast placement, use the white or black version of the mark instead of the brand colour.
White, for dark backgrounds.
Black, for light backgrounds.
Colours
Vital Green is our brand colour, used for primary actions and accents. It's paired with a light and a dark neutral for text and surfaces.
Marginal Improvements