Creating and pricing your online coaching packages
Adebola Ali · 2 min readAn online package needs to be designed differently to in-person coaching, not just priced differently, because the thing you are actually delivering has changed shape.
Here is how to think about building one properly, from what to include to how to price it with confidence.
Decide what "coaching" means in this package
Programming, check-ins, messaging access, and habit or nutrition support can all be included or left out. Be explicit about exactly what is in the package, since vagueness here is the most common source of client frustration later.
Recurring pricing suits ongoing coaching
A monthly or quarterly billing cycle matches how ongoing coaching actually works, and it gives you predictable income instead of chasing renewal conversations every few weeks.
One-time packages suit a defined outcome
A fixed-length programme, like race preparation or a defined transformation block, suits one-time pricing better, since the value is tied to a clear endpoint rather than an ongoing relationship.
Publish it somewhere a client can actually buy it
A package is only useful once it is listed somewhere with a price and a way to check out. Get it live before it feels perfectly finished, then refine it once real clients are buying it.
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