Choosing a website for your coaching business
Adebola Ali · 2 min readMost coaches do not need a full custom website to start selling online, even though it can feel like the obvious first step before anything else is built.
Here is how to think about what you actually need versus what just feels impressive to have, especially in the first year.
Start with what converts, not what impresses
A simple public page that clearly states who you help and what you sell converts better than an elaborate custom site nobody finishes building. Ship the simple version and see if it works before investing in more.
A custom site solves a problem you may not have yet
Full creative control matters more once you have a specific brand identity and enough traffic to justify the investment. Before that point, it is mostly effort spent on something a simpler page already accomplishes.
Revisit the decision as you grow
What is right at ten clients is not necessarily right at two hundred. Treat your website choice as something to revisit periodically, not a single decision you have to get perfectly right on day one.
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