Building a public page that converts
Adebola Ali · 2 min readYour Link in bio page is often the first thing a prospective client ever sees of your business, well before they ever speak to you directly.
A few seconds of scrolling usually decides whether they keep reading or move on to the next coach in their search. A few small changes make a big difference to how it performs, and none of them require a redesign.
Lead with the transformation, not your credentials
Certifications matter, but they are not what makes a stranger stop scrolling. Open with who you help and what changes for them, and save the credentials for further down the page where an interested visitor is already reading closely.
Fewer offerings, chosen deliberately
A page with one clear package converts better than a page with six options and no obvious starting point. If you offer multiple things, use tabs to organise them so a first-time visitor is not asked to compare everything at once.
Testimonials work best when they are specific
"Great coach, highly recommend" does very little. A testimonial that names a specific result, or a specific moment where you helped someone through a plateau, does far more to build trust with someone who has never met you.
Match your theme to your actual brand
A page that looks like every other coaching page blends in. Set your own colours and font from Theme, or use Match my photo to build a theme from an image that already represents your brand, so the page feels like it belongs to you.
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